Sales reps who work with customers and prospects spread out across the many countries of Southeast Asia, Australia, and India face a big a challenge.

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While overcoming language barriers, cultural nuances, different working styles, and logistics across a large geography can be overwhelming, the results are often just the opposite – reps struggle to prioritize their time, fail to learn key cultural nuances that could make them more effective, and miss targets they should be crushing. And because there’s no formal training about cross-cultural communications for sales teams, this topic is often overlooked by even experienced sales leaders.